why vegan hospitality
VEGANISM IS MORE THAN A TREND
It's a movement that's reshaping our culinary landscape.
As search interest in veganism surges by 300% globally (Google Trends, 2023), it's clear that the plant-based movement is more than just a trend—it's reshaping our culinary landscape. Notably, Google searches for "vegan food near me" skyrocketed by over 2000% from 2015 to 2020, and with around 4% of Gen Z identifying as vegan (Statista), there's a significant shift toward plant-based diets, especially among younger generations.
However, it's important to note that this movement isn't solely driven by vegans but largely by flexitarians, who are increasingly seeking plant-based options.
Incorporating vegan options into your menu doesn't just broaden your target audience; it positions your restaurant within a market set to double to over $40 billion by 2025 (BofA Securities). This approach not only boosts revenue but aligns your business with the values of sustainability and innovation, making it an attractive choice for the conscious consumer.
As a forward-thinking business, it's crucial to lead by example and cater to this growing demographic. Here’s why embracing vegan hospitality is beneficial for everyone…
inclusive dining for all
Vegan catering isn't just for vegans; it also accommodates flexitarians, vegetarians, pescatarians, and anyone looking to reduce their animal product consumption. By offering vegan dishes by default, you satisfy people who are lactose intolerant and often those who have gluten sensitivity. Moreover; it caters to those with religious dietary restrictions, including Islamic, Jewish, and Hindu communities. Expanding your menu to include vegan options sends a welcoming message to these diverse groups, ensuring everyone feels included.
enhancing profitability
Switching to vegan ingredients can be cost-effective. Protein-rich foods like tofu, chickpeas, beans, and lentils, as well as versatile ingredients like oats and chickpea flour, are often more affordable than animal products. By increasing the percentage of vegan options on your menu, your business can reduce costs while meeting the demands of a growing market.
vegan veto vote
supporting healthy diets
Increased availability of vegan food options encourages healthier eating habits, boosting the consumption of fruits, vegetables, legumes, and whole grains. This can help address public health issues such as high blood pressure, cholesterol, and certain cancers.
In a 2020 Gallup poll, 1 in 4 American respondents said they have been eating less meat in the past 12 months, health reasons being the leading factor. Promoting a vegan diet can contribute to overall well-being and reduce strain on healthcare systems.
promoting sustainable choices
In light of the climate emergency declared by scientists, environmental organizations, and governments, it’s imperative that businesses like yours support sustainable dietary choices. The Intergovernmental Panel on Climate Change highlights that plant-based meals can have, on average, a 63% lower carbon footprint than those containing meat, dairy, and other animal products. By offering more vegan options, your establishment can play a vital role in reducing environmental impact.
Did you know that one vegan diner can influence where an entire group chooses to eat?
This is the power of the "vegan veto vote." If your restaurant doesn’t offer vegan options, you’re potentially losing out on a significant revenue stream. By catering to vegans, you not only attract them, but you also attract their friends, family, and colleagues.
By offering one vegan meal, you’re not just catering to that individual—you’re also securing the business of traditional guests who will order from the main menu.
Consider this: Welcoming just one vegan meal of $15 can easily translate into total sales of up to $200 from the entire group. It's a smart business move that pays off.
